reallocation potential
An indicative share of budget an average client may redirect from inefficient areas into growth.
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Service package
Digital Checkup: where advertising loses money
In 30 days, we assess the entire lead generation chain - from strategy and data to channels, funnel conversion and budget governance.
Find budget leakage
Model the optimal investment level
Deliver a 30-60-90 day plan
indicative revenue uplift
Within the first 90 days when pilot recommendations are implemented successfully.
priority leakages
We focus the team on the largest losses instead of spreading effort across everything.
When a Checkup is needed
Advertising is running, but the business cannot see the return.
Digital Checkup is useful when spend grows faster than outcomes and the reason remains unclear.
Leads exist, sales stagnate
Sales conversion is low and the source of actual value is not proven.
Spend rises, growth stays flat
The budget increases without a clear boundary between productive and wasted spend.
People change, results do not
Teams and vendors change while the structural break in the funnel remains.
Outcomes
The output is a set of decisions ready to implement.
The diagnostic concludes with a loss map and a sequenced action plan.
Leakage map
Shows where lead generation spend stops creating business value.
Optimal budget
Defines the investment range where incremental returns remain attractive.
TOP-3 fixes
Selects the three largest leakages and sets implementation priorities.
30-60-90 plan
Sets actions, owners and controls; implementation support is available separately.
Data-led approach
A mathematical model instead of opinions.
We compare key funnel metrics with benchmarks and test the economics of every transition.
01How far is acquisition cost from the market benchmark?
02At which funnel transition is the most money lost?
03What budget remains effective before overspend begins?
Diagnostic scope
We assess the complete lead generation cycle.
From alignment with company strategy to implementation and change control.
Strategic alignment
business context and goals
Marketing Value Stream
competitive position
Data reliability
analytics infrastructure
event tracking validation
Demand management
channel portfolio
account architecture
segments, creatives and offers
Demand conversion
landing page and UX
end-to-end sales funnel
Budget efficiency
performance benchmarks
budget and overspend points
Change management
priority matrix
30-60-90 roadmap
forecast and TOP-10 recommendations
Next step
Find the break before increasing the budget again.
We will discuss the current funnel, data availability and the questions Digital Checkup should answer.